Kenya’s taxi-hailing sector has experienced a dramatic transformation, and at the forefront of this revolution is Faras. Within its first year, this innovative app has facilitated millions of rides across major Kenyan cities like Nairobi, Mombasa, and Kisumu. But Faras is doing more than just moving people; it’s fostering a sense of community and setting a new standard for trust and reliability in urban transportation.
In a city like Nairobi, where traffic congestion is a constant challenge, Faras has emerged as a vital solution. But its impact goes beyond simply providing efficient transportation. Faras has addressed long-standing issues that have plagued commuters, such as concerns about lost items and passenger mistreatment. Stories abound of Faras’s commitment to its users: customers reunited with misplaced iPhones and forgotten gold earrings, thanks to the app’s responsive call center and drivers’ dedication to returning lost property. This honesty policy has cultivated a strong sense of trust among its users.
For years, Nairobi’s residents grappled with unreliable public transport and expensive private taxis. While international ride-hailing platforms entered the market, their models often didn’t fully align with the needs of everyday Kenyans. Faras, however, stands out as a homegrown success story. Built by Kenyans for Kenyans in Kenya, it demonstrates a deep understanding of the local context. Its seamless integration with M-Pesa, Kenya’s dominant mobile money service, combined with its emphasis on affordability and safety, makes Faras uniquely suited to its users.
Faras has transformed into much more than a functional application; it has become a valuable resource for countless Kenyans who rely on it daily. Fardosa Mohamed Elmi, the Head of Marketing and Business Development, attributes the app’s success to its competitive pricing, user-friendly design, and dedication to enhancing the experience for both passengers and drivers. Its standout feature, an innovative rewards program, distinguishes it by converting regular journeys into opportunities for savings and positive social contributions.
Fardosa Mohamed Elmi, Head of Faras Marketing and Business Development.
“Faras” (meaning “horse”) was born out of a clear need for better transportation solutions. The app’s rewards system allows users to accumulate points with every ride, redeemable for benefits like free trips, mobile airtime, cash back, and even charitable donations. This feature has resonated strongly with users. “I love that I can earn points and redeem them for free rides,” says Jane Mwaura, a frequent user from Mombasa. “It makes me feel like I’m getting more value for my money.” For many Kenyans, this system has transformed Faras from a simple convenience into a valuable financial tool that rewards loyalty.
Safety is another cornerstone of Faras’s success. In a city where commuter safety can be a concern, Faras provides peace of mind through features like real-time tracking, verified drivers, and an in-app emergency button. “The safety features give me peace of mind, especially when commuting late at night,” says Asha Hilowle, a user from Nairobi’s Eastleigh. “Faras is my go-to app for reliable and safe rides at any time.”
Faras has also redefined the experience for drivers, aptly called “captains.” The platform offers higher earnings, flexible working hours, and strong support systems. “Faras has changed my life,” says David Oburu, a driver on the platform. “I earn more here than I did with other platforms I have since left, and the support from the company has been nothing short of amazing.” By prioritizing driver welfare, Faras has cultivated a dedicated workforce, ensuring a high standard of service for passengers.
Perhaps the most remarkable aspect of Faras is its ability to foster a sense of community. Through its corporate social responsibility initiatives, Faras enables users to donate their earned points to charitable causes. This feature has resonated deeply with users, who appreciate the opportunity to give back. “I appreciate that Faras supports local drivers and offers competitive prices,” says Juma Saidi, a user from Nairobi’s Donholm Estate. “But the fact that I can donate my points to charity makes me feel like I’m part of something bigger.”
Faras’s ambitions extend beyond Kenya’s borders. The company plans to expand across the East African region and beyond, aiming to replicate its successful model. With its strong foundation in Kenya, Faras is poised to become a regional leader, offering an innovative and inclusive approach to urban mobility.
The story of Faras is more than just a business success; it reflects Kenya’s technological advancement. It exemplifies the power of homegrown solutions to address local needs. In a nation where innovation is often born from necessity, Faras demonstrates what can be achieved when technology is used for the greater good. By employing advanced algorithms to optimize routes, Faras has also contributed to reducing commute times in Nairobi.
As the city lights of Nairobi illuminate the evening sky, it’s clear that Faras is not only transforming how Kenyans travel; it’s also elevating the taxi experience, providing a sense of value, comfort, safety, and community.